Behind every health insurance card is a company that chose, decades ago, to believe that Filipinos deserve better healthcare. This is the story of how Maxicare became the Philippines' most trusted HMO — and why that matters to you today.
It Began With a Dream in 1987
The year was 1987. The Philippines was finding its footing after years of political upheaval. The economy was fragile, the healthcare system was strained, and for the vast majority of ordinary Filipinos, quality medical care was an unattainable dream. It was in this environment that Maxicare Healthcare Corporation was born — founded as one of the country's first Health Maintenance Organizations, with a bold proposition: that healthcare should not be reserved for the privileged few.
Growing With the Filipino People
In its early years, Maxicare primarily served corporate clients and their employees. But as the years passed, the company evolved and responded to the changing needs of the Filipino people. Through economic crises, natural disasters, and eventually a global pandemic, Maxicare remained committed to its core mission. Today, 38 years after its founding, Maxicare Healthcare Corporation stands as the Philippines' #1 HMO with over 1 million members, more than 1,200 accredited hospitals and clinics, and a network of over 20,000 licensed physicians spanning Luzon, Visayas, and Mindanao.
The Pandemic Test — And How Maxicare Responded
If there was ever a moment that tested what an HMO truly stood for, it was the COVID-19 pandemic. When the Department of Health (DOH) declared a public health emergency, Maxicare acted swiftly — expanding its telehealth capabilities, launching online consultations, and extending COVID-19 coverage to its plan holders. In a time when many Filipinos felt abandoned and afraid, Maxicare's members had somewhere to turn. "During the pandemic, my Maxicare card was the most important card in my wallet," one long-time member shared with me. "Alam ko na may sasagutin sa akin."
Maxicare's Commitment to Inclusive Healthcare
One of the most significant developments in Maxicare's recent history is its growing focus on affordability and inclusion. Recognizing that millions of Filipinos — particularly minimum wage earners and informal workers — have historically been left out of private health insurance, Maxicare has developed products specifically designed to reach this underserved segment. EasyHealth and other accessible plan options represent Maxicare's answer to a fundamental question: how do we bring quality health coverage to Filipinos who need it most, not just those who can easily afford it?
Why Maxicare, and Why Now?
In a country where the World Health Organization ranks out-of-pocket health spending among the highest in Southeast Asia, having a trusted health coverage partner is not a luxury — it is a necessity. Maxicare's 38-year legacy is proof that the company delivers on its promise: to be there when its members need it most. Whether you're a first-time applicant, an OFW protecting your family back home, or a small business owner wanting to care for your employees — Maxicare has a plan for you.
Let's Begin Your Maxicare Journey
As your local Maxicare agent in Consolacion, Cebu, I'm here to guide you through every step. My goal is not just to sell you a plan — it's to make sure you and your loved ones are truly protected. After all, 38 years of caring for Filipinos isn't just Maxicare's story. It can be your family's story too.
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"38 years ago, someone believed that every Filipino deserved quality healthcare. That belief — and that promise — continues today. And it starts with you."
